"For a business not to advertise is like winking at a girl in the dark."

"Marketing takes days to learn. Unfortunately it takes a lifetime to master."

"Don't count the people you reach, reach the people that count."

"Plan the sale when you plan the ad."

"They say a year in the Internet business is like a dog year.. equivalent to seven years."

"Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process."

"We're obviously going to spend a lot on marketing because we think the product sells itself."

"The secret to our enduring brand lies in delivering an experience rather than just a collection of products and services."

"The man who stops advertising to save money is like the man who stops the clock to save time."

"The best way to predict the future is to invent it."

"Tell me a fact and I'll remember it. Tell the truth and I'll believe it. Tell me a story and I'll put it in my heart forever."

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

"Your most unhappy customers are your greatest source of learning."

"Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it that makes a difference."

"Advertising is totally unnecessary. Unless you hope to make money."

"Advertising is the most fun you can have with your clothes on."

"The most powerful element in advertising is the truth."

"Creative without strategy is called 'ART'. Creative with strategy is called 'ADVERTISING'."

"It is more important to do what is strategically right than what is immediately profitable."